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Help / Content Creation / Creating content in chat

Creating content in chat

The chat is where content gets made. Describe what you want and the AI drafts it in your brand voice.

Generating

Ask for what you want in plain language: "a LinkedIn post about why kitchen renos go over budget", "an Instagram carousel on picking a contractor", "a video idea for TikTok". Each draft appears as a card in the chat and in your Review Queue as a draft.

The draft card

Every card has the right next action for its type — Approve, Design slides (carousels), Upload your video (videos), Add photos. You can edit the caption and any video fields inline, and copy any text field with the copy icon in its corner.

Revise with AI

To change a draft, click Revise with AI on its card, then say what should change ("make it punchier", "swap the hook"). The same draft is updated in place — no duplicate is created.

Stop and edit

  • Stop: while the AI is thinking, the send button becomes a stop button. Stopping genuinely cancels the request — nothing is saved and it doesn't count against your monthly messages.
  • Edit your last message: an Edit link under your most recent message lets you revise and resend it. The original message and its reply are replaced (any draft the old reply created is removed too, as long as it was still a draft).

Monthly messages

Each brand includes 500 chat messages per month. Stopped generations don't count; revisions and resends do. Your counter and reset date are shown in the chat.