Content types: text, carousel, video

Text posts

A caption (plus hashtags where they fit the platform). Attach photos if you like — some platforms (like Instagram) require media, and the card will prompt you.

Carousels

Slide-by-slide copy (heading + body per slide) plus a caption. You design the visual slides afterwards in the carousel designer — see the Carousels section.

Videos

Two shapes, chosen per concept:

• Talking-head script — hook, body, and CTA written to be spoken to camera.
• Off-camera plan — one or more shots to film, plus only the extras that serve the concept: an on-screen text hook, an editing/pacing note, an off-camera voiceover, or a music mood suggestion (Instagram, TikTok, YouTube, and Facebook only — platforms where background music fits the format).

The AI deliberately keeps first drafts minimal — a simple concept gets a simple plan. Use Revise with AI to add or remove elements.