Welcome to SocialStache

SocialStache is an AI social media manager that learns how you actually talk, then creates content that sounds like you — not like a marketing textbook.

How setup works

1. Brand voice interview. Choose a spoken interview (talk to our AI interviewer for a few minutes) or a written form (15 short questions). Answer casually — typos and half-sentences are better raw material than polished prose.
2. Brand context. Add your website, any brand documents, your logo and brand colors, and answer two quick video questions (whether you're comfortable on camera, and what your videos usually look like).
3. Brand voice document. SocialStache turns all of that into a living brand voice document — the foundation every post is written from. You can read it, retrain it, or redo the interview any time in Settings.
4. Competitors and your own accounts. Optionally point us at accounts in your niche and your existing profiles so the AI learns what already works.
5. Connect your social accounts and pick a carousel style — then start creating in the chat.

Where things live

• Chat — where you create content.
• Review Queue — where drafts are edited, approved, scheduled, and published.
• Calendar — your scheduled and published posts by date.
• Asset Library — your uploaded photos and videos.
• Settings — brand voice, colors and logos, video preferences, connected accounts, billing.